Hey there, jewellery lovers! We all know how much we Indians love our bling, right? From grand weddings to everyday style, jewellery adds that special sparkle. While gold and diamonds are beautiful, artificial or “fashion jewellery” has become super popular these days.
Why? Because it lets us try new styles, match every outfit, and stay trendy without spending a fortune! It’s all about looking great and feeling good, on any budget.
Gone are the days when artificial jewellery meant dull or cheap-looking pieces. Today, many Indian brands are making stunning artificial jewellery that looks just like real gold or silver, sometimes even better! They put so much care into making each piece, using good quality materials, and creating designs that are totally eye-catching.
So, if you’re wondering where to find the best artificial jewellery in India, you’re in the right place! In this guide, we’ll talk about the Top 7 Artificial Jewellery Brands in India. We’ve picked them because they offer great quality, cool designs, and are loved by many. Let’s find your next favourite piece to shine in!
7 Artificial Jewellery Brands in India
Tribe Amrapali: Old World Charm Meets New Age Cool
Imagine jewellery that tells a story from India’s past, but also looks super chic and modern. That’s Tribe Amrapali for you! It’s from the famous Amrapali Jewels family, so you know the artistry is top-notch.
- Their Vibe: They’re known for bold, handmade pieces that get ideas from old Indian designs, folk tales, and even tribal art. Think detailed metal work and colourful stones that give a very unique, fancy-boho look.
- Who It’s For: If you love unique, artistic jewellery with a history, this brand is for you. Perfect for ethnic outfits, festivals, or when you want to make a big style statement.
- What They Offer: You’ll find a huge collection of necklaces, earrings, bracelets, rings, anklets, and sometimes even special collections inspired by movies!
- Why We Love Them: They mix old Indian craftsmanship with new ideas beautifully. Each piece feels like a tiny work of art you can wear.
Pipa Bella: Your Go-To for Trendy & Personal Bling
Pipa Bella has quickly become a favourite online spot for those who love to keep up with trends and show off their personal style. They make it super easy to find stylish jewellery online.
- Their Vibe: Very trendy, stylish, and you can even get personalized pieces! They’re famous for their delicate charm bracelets and bold pieces that you often see on Bollywood stars and fashion bloggers.
- Who It’s For: Young, fashion-forward folks who love trying different looks and enjoy adding a personal touch to their accessories.
- What They Offer: A huge variety of necklaces, earrings, bracelets, rings, and lots of gold-plated and sparkling Swarovski crystal pieces.
- Why We Love Them: They are quick to catch up with the latest fashion trends from around the world and let you personalize your jewellery, making them a really exciting brand.
Sukkhi: Good Quality, Easy on the Pocket
From a small start in Mumbai, Sukkhi has grown super fast to become a big name in affordable fashion jewellery. They focus on good quality that everyone can buy, and people just love them for it.
- Their Vibe: They have a little bit of everything – from traditional Indian designs to simple, modern looks. They’re known for jewellery that’s 100% skin-friendly, so it’s comfy to wear too!
- Who It’s For: If you’re on a budget but still want stylish, good quality artificial jewellery for everyday wear or special parties.
- What They Offer: Complete sets of necklaces, earrings, bangles, bracelets, and rings for all kinds of tastes.
- Why We Love Them: Sukkhi offers pretty and good quality designs that don’t cost a lot. Plus, you can find their pieces easily everywhere, making them a reliable choice for everyday style.
Attrangi: Where Colours Come Alive in Jewellery
Attrangi is a special online shop known for picking out and selling a fantastic collection of artificial jewellery. They’re great at making pieces that use amazing colour mixes, which really makes them stand out.
- Their Vibe: They love bright colours and carefully chosen pieces that show off great handwork. Their collection has everything from big, bold statement pieces to simple, elegant designs.
- Who It’s For: People who want unique, good quality artificial jewellery with eye-catching designs and lovely colour combinations.
- What They Offer: A nice range including necklaces, earrings, and bracelets, all made to either make a statement or perfectly finish your look.
- Why We Love Them: Attrangi pays close attention to how their jewellery looks and offers so many different designs. This means you can get that luxurious feel without the high price tag.
Johori: A Mix of Royal Rajasthani Art and Modern Style
Located in Jaipur, Rajasthan, Johori perfectly blends the old art of Rajasthan with new, graceful designs. They make jewellery that feels personal, is light, and easy to wear, perfect for today’s woman.
- Their Vibe: They use traditional methods to create timeless Kundan and Meenakari pieces, but also simple necklaces and stone earrings. Their designs are made to be worn every day or for festive events.
- Who It’s For: People who like a mix of rich culture and modern style, looking for versatile pieces for different occasions.
- What They Offer: You’ll find charm bracelets, earrings, necklaces, and rings, with new collections coming out often to keep up with trends.
- Why We Love Them: Johori mixes tradition and modern style so well. Their focus on light and wearable designs makes them a great choice for those who want both heritage and the latest fashion.
YouBella: Fashionable & Budget-Friendly for Every Look
YouBella has become a very popular online store, famous for its good quality artificial jewellery that’s both fashionable and easy on your wallet. They make sure everyone can get great designs without spending too much.
- Their Vibe: They offer an amazing choice of styles, from classic to super modern, and always keep up with the latest trends. They’re known for giving you charming and fancy pieces at really good prices.
- Who It’s For: Shoppers who want lots of fashionable options for different occasions and daily wear, without breaking the bank.
- What They Offer: A special collection of necklaces, bridal sets, stylish earrings, bracelets, and other accessories to suit all kinds of choices.
- Why We Love Them: YouBella is great at giving you trendy, good quality designs at affordable prices. This makes stylish jewellery available to everyone!
Viraasi: Where Old Art Meets New Fashion
Viraasi stands out in the fashion jewellery world because they have a huge range that beautifully combines traditional Indian craftsmanship with modern designs. They offer amazing quality with a sharp eye for pretty looks.
- Their Vibe: They specialize in oxidized (darkened silver look), Kundan, Meenakari, and gold-plated jewellery. Their pieces expertly blend old techniques with new ideas, creating designs that are both timeless and trendy.
- Who It’s For: Those who want a wide collection that honours traditional art but also fits modern fashion needs, good for both big events and casual get-togethers.
- What They Offer: Lots of choices like necklace sets, pendants, anklets, maang teeka, bracelets, and earrings, so there’s a perfect piece for any occasion.
- Why We Love Them: Viraasi’s dedication to quality and their skill in mixing different traditional styles with modern appeal make them a top choice for unique and versatile artificial jewellery. If you’re planning a wedding and looking for ideas, you might also find some great inspiration in our guide to green bridal jewellery sets for a vibrant touch on your special day.
Conclusion
The world of artificial jewellery in India is growing fast, full of different styles, and super exciting! These top brands aren’t just making pretty things; they’re showing off great handwork and helping you express your unique style without worrying about the cost. From the detailed old-style pieces by Tribe Amrapali to the super trendy designs from Pipa Bella, and the easy-to-wear elegance of Sukkhi and Johori, there’s a hidden gem waiting for everyone.
Picking the right artificial jewellery lets you try out new trends, complete any outfit, and add that perfect bit of glam to your look. Remember, true beauty comes from inside, and these brands just give you lovely pieces to help your inner sparkle shine even brighter. Go explore their collections, find what you love, and enjoy dressing up!
FAQs
How do I pick the best artificial jewellery brand for me?
Think about your own style (do you like traditional, modern, simple, or bold?), the event you’re buying for, your budget, and what other people say about the brand’s quality and designs. Look for brands that say their products are good for your skin and have designs you truly love. Reading reviews and looking closely at their product photos can also help you decide.
Does artificial jewellery last long?
How long artificial jewellery lasts really depends on the brand and what it’s made of. Good quality artificial jewellery, often made with strong metals like brass and a good coating, can last for many years if you take care of it properly. Try not to let it touch water, chemicals (like perfumes or lotions), or too much moisture.
How can I clean and take care of my artificial jewellery so it lasts longer?
Taking good care is key! Generally, try to keep it away from perfumes, lotions, and water. After wearing, gently wipe your jewellery with a soft, dry cloth. Store each piece in its own airtight bag or pouch so it doesn’t get dull or scratched. For more detailed tips, check out our full guide on how to clean artificial jewellery.
Can artificial jewellery cause skin problems?
It’s rare, but some people might get skin reactions (like redness or itching) from certain metals used in cheaper artificial jewellery, especially nickel. Good brands usually use materials that are less likely to cause allergies, or they tell you clearly what metals are used. Look for words like “nickel-free” or “skin-friendly.”
