Whether you’re attending a wedding, preparing for a festive occasion, or simply looking to elevate your everyday style, artificial jewellery offers an accessible and diverse range of options that suit every personality and budget. With evolving fashion trends and a surge in online shopping, more women in India are turning to e-commerce platforms for their jewellery needs. But the challenge remains: how do you find high-quality, stylish artificial jewellery online without compromising on durability or design?
In this guide, we’ll walk you through the most important factors to consider when you want to buy artificial jewellery online. Rright from understanding materials and craftsmanship to identifying the right styles for your wardrobe. And if you’re still exploring your options, make sure to check out our curated guide on the Types of Artificial Jewellery to get familiar with what’s out there before making a purchase.
Why Buy Artificial Jewellery Online?
Buying artificial jewellery online opens up a world of variety that physical stores often can’t match. You can browse thousands of designs ranging from traditional jhumkas to contemporary minimalist pendants all from the comfort of your home. Plus, many online stores now provide detailed product descriptions, high-resolution images, customer reviews, and easy return policies, making the experience more transparent and trustworthy.
Top 7 Trusted Websites to Buy Artificial Jewellery Online in India
1. Amazon India
Range: Affordable to premium brands
Features: Powerful filters, customer reviews, fast delivery (Prime)
Amazon India is a one-stop shop for artificial jewellery, offering everything from budget-friendly sets to premium bridal collections. With brands like Shining Diva, Estele, and Yellow Chimes, the variety is unmatched.
Pros:
- Verified reviews and photos from customers
- Easy return and refund options
- Prime delivery for last-minute needs
Cons:
- Product quality may vary with third-party sellers
- Overwhelming number of options to sort through
2. Flipkart
Range: Budget-friendly and local sellers
Features: Cash on delivery, solid return policy
Flipkart remains a favorite for affordable online artificial jewellery shopping, particularly from local vendors who offer ethnic and bridal sets at reasonable prices. It’s a good place to explore regional craftsmanship and budget combos.
Pros:
- Competitive pricing
- Regional bridal jewellery easily available
- Great deals during festive seasons
Cons:
- Limited premium or designer options
- Quality may vary between sellers
3. Myntra
Range: Trendy, designer-inspired artificial jewellery
Features: Brand collaborations, curated collections
Known primarily for fashion, Myntra has made a mark in jewellery by partnering with brands like Pipa Bella, Zaveri Pearls, and Rubans. Their artificial jewellery collection is ideal for Indo-western styles and modern occasion wear.
Pros:
- Modern, minimalist, and fashion-forward designs
- Good for partywear and festive styles
- Reliable delivery and return policies
Cons:
- Limited selection for traditional bridal wear
- Slightly higher prices compared to marketplaces like Meesho or Snapdeal
4. Ajio
Range: Curated ethnic and fusion collections
Features: Brands like Indie Picks, House of Pataudi, and Rubans
Ajio stands out for offering carefully selected ethnic jewellery pieces. It often features seasonal offers and combo deals, making it great for festive and wedding shopping.
Pros:
- Premium ethnic designs with modern touches
- Good quality control with curated collections
- Smooth user interface for easy browsing
Cons:
- Limited product range compared to Amazon or Flipkart
- Stockouts during major festive seasons
5. Snapdeal
Range: Pocket-friendly jewellery for casual and festive wear
Features: Local vendors, regional craftsmanship
Snapdeal continues to serve shoppers looking for everyday artificial jewellery at low prices. You’ll find small vendors selling traditional necklaces, bangles, and combo packs here.
Pros:
- Very affordable options
- Good for buying in bulk or on a budget
- Focus on Indian ethnic styles
Cons:
- Fewer premium or designer options
- Delivery timelines can vary
6. Meesho
Range: Budget and trending styles popular with resellers
Features: Bulk discounts, reseller-friendly interface
Meesho is fast becoming the go-to platform for resellers and bargain hunters. Its necklace sets, bridal jewellery combos, and oxidised collections are both trendy and affordable.
Pros:
- Cheapest pricing, often under ₹500
- Trending products based on market demand
- Great for buying multiple sets for gifting or resale
Cons:
- Quality and delivery timelines may vary
- Not ideal for high-end or premium purchases
7. Nykaa Fashion
Range: Premium and bridal artificial jewellery
Features: Trusted brands like Pipa Bella, Zaveri Pearls, Studio Voylla
Nykaa Fashion is perfect for brides or anyone looking for statement pieces. The platform focuses on quality and elegant craftsmanship, ideal for special occasions.
Pros:
- Great for bridal jewellery and high-quality sets
- Curated collections from well-known designers
- Aesthetic packaging and trusted customer service
Cons:
- Premium pricing
- Limited choices for casual or everyday wear
These platforms offer a wide range of options to suit every taste, occasion, and budget. Whether you’re planning a wedding or just looking for stylish daily wear, choosing a trusted platform ensures you get quality, value, and peace of mind.
What to Look for When Shopping Artificial Jewellery Online
1. Quality & Material
Even though artificial jewellery is budget-friendly, that doesn’t mean it should feel cheap. Look for pieces made with high-quality alloys, cubic zirconia, semi-precious stones, and advanced plating techniques like 22K gold-plating or rhodium polish. Good craftsmanship ensures longevity and skin safety, especially for sensitive users.
2. Design Versatility
Online shopping gives you access to pieces for every function—from everyday wear to statement sets for weddings. If you’re preparing for a special event, we’ve compiled a list of Top 10 Artificial Jewellery Sets for Wedding Functions that are perfect for bridesmaids, guests, or the bride’s extended family.
3. Return & Replacement Policies
Always check if the seller offers hassle-free return options. This is particularly important for jewellery, as size, weight, and visual appearance may differ from what you expect.
4. Customer Reviews & Ratings
One of the best parts of online shopping is that you can learn from other buyers’ experiences. Reviews often reveal the true quality, finish, and even durability of a jewellery item.
5. Certifications and Brand Reputation
Stick to trusted brands or sellers who are transparent about their material quality, plating technique, and care instructions. Bonus points if the brand is vocal about sustainability or offers handmade collections with a cultural edge.
Common Myths About Buying Artificial Jewellery Online
“It won’t last long.”
This is one of the most common misconceptions. While it’s true that artificial jewellery isn’t meant to last forever, proper care like storing it in airtight boxes and avoiding water or perfume exposure can preserve its shine and beauty for years. Many high-quality sets, especially those made with premium plating or semi-precious stones, can be worn repeatedly without visible wear.
“Online pieces don’t match what’s shown in pictures.”
This concern is valid, but easily avoidable. Always choose sellers with multiple product photos, especially ones that show the jewellery on a model. Reading customer reviews and checking seller ratings can also help you avoid disappointment.
“It’s unsafe for sensitive skin.”
If you’re prone to allergies, opt for pieces labeled hypoallergenic or nickel-free. Many reputable brands today offer skin-friendly options even in artificial jewellery collections.
Tips for Making a Safe and Smart Purchase
Even with all the right options at your fingertips, there are a few best practices to follow for a hassle-free online shopping experience:
- Read Reviews: Look beyond the star ratings, focusing on detailed customer feedback and real-life photos shared by buyers.
- Zoom Into Product Images: Most platforms allow you to zoom in to inspect the detailing, stone settings, and craftsmanship.
- Compare Sellers: Don’t settle on the first product you see. Comparing similar products across platforms can help you find better value.
- Check Return Policy: Ensure the website has a clear and fair return policy, especially when buying sets that include multiple pieces.
- Store in Airtight Containers: Once you’ve made your purchase, preserve the shine by keeping your jewellery in dry, zip-locked pouches or soft cloth bags.
FAQs
Q1. Is artificial jewellery durable enough for regular use?
Yes, many artificial pieces especially those made from high-quality brass or alloy with proper plating—are suitable for daily wear if stored and cleaned properly.
Q2. How do I know if the jewellery will suit my skin tone?
Warm-toned skin looks great with gold-plated jewellery, while silver or oxidised finishes complement cool-toned skin. Pearl and Kundan work well for all complexions.
Q3. Is artificial jewellery suitable for weddings and formal events?
Absolutely. Artificial jewellery is often indistinguishable from real gold or diamonds, especially under evening lights. It’s budget-friendly and perfect for wedding guests or even bridesmaids.
Q4. Can I gift artificial jewellery?
Definitely. It makes a thoughtful and elegant gift for birthdays, anniversaries, or festive occasions. Look for sets that come in elegant packaging.
Conclusion
Buying artificial jewellery online in India has never been easier, thanks to the wide variety of trusted platforms offering everything from everyday wear to intricate bridal sets. Whether you’re seeking modern, minimalistic pieces or elaborate traditional designs, there’s something for everyone.
The key is to prioritize quality, craftsmanship, and reliable customer service while shopping. Always check for return policies, read customer reviews, and understand material details to make informed decisions. With a bit of research and thoughtful selection, you can elevate your style and find jewellery that complements both your wardrobe and your budget.
